Next big thing: public media’s best opportunities for revenue growth

July 10, 2012
Presented in connection with the Public Media Development & Marketing Conference
Hosted on the Campus of Washington University through the MCDM Program
Seattle, Wash.

This roundtable examined public media’s prospects for expanding earned revenues in the decade ahead, looking specifically at sustaining memberships, major giving and digital fundraising. Participants brainstormed and debated which revenue sources and fundraising practices could become the next set of game-changing strategic opportunities for public media.

Video archive

On LIVESTREAM (three 90-minute segments)

  1. Seattle Forum Part 1:   Featuring participant introductions & general discussion
  2. Seattle Forum Part 2:   Focusing on challenges of major giving & tensions over local/national fundraising collaborations
  3. Seattle Forum Part 3:  Dealing with sustaining member programs & John Sutton’s proposal for NPR text-giving campaign
Analysis and follow-up

Seeking the next $100 million
Analysis by Mark Fuerst
Published in Current | July 9, 2012

A digital revolution for public radio fundraising
By John Sutton
Published in Current | May 1, 2013

Top prospects for pubradio revenues examined at Public Media Futures Forum
By Karen Everhart | July 10, 2012

Forum participants

In alphabetical order

  • Barbara Appleby, Partner, Appleby Arganbright LLC
  • Valerie Arganbright, Appleby Arganbright, LLC
  • Ed Beimfohr, Asso. Dean, American University, School of Communication
  • Jay Clayton, Benchmarks Advisor, DEI, Inc.
  • Melanie Coulson, Online Fundraising Coordinator, DEI, Inc.
  • Mikel Ellcessor, General Manager, WDET
  • Jake Ellison, Online News Editor, KPLU
  • Karen Everhart, Interim Managing Editor, Current
  • Mark Fuerst, Director, Public Media Futures Forums, Current
  • Walt Gillette, VP for Development, WAMU
  • Jeff Hansen, Program Director, KUOW
  • Hanson Hosein, Dir. MCDM Program, U of Washington (Host)
  • Helen Kennedy, Founder & Principal, Lewis Kennedy
  • Sonja Lee, Principal, John Sutton & Associates
  • Tom Mara, Executive Director, KEXP
  • Steve Ramsey, General Manager, KBCS
  • Sabrina Roach, Development Associate, Brown Paper Tickets
  • Leesa Schandel, Development Director, KEXP
  • Michael Soper, President, Team Soper
  • Jennifer Strachan, Asst. General manager & Director of Public Media, KPLU
  • John Sutton, Founder & Principal, John Sutton & Associates