Emerging opportunities and contrasting approaches for delivering digital news

September 20, 2012
Hosted at the offices of Bloomberg, L.P.
San Francisco, CA

This session focused on the rapidly emerging field of non-profit digital news, as well as the technology and staffing required to sustain noncommercial accountability journalism.

The discussion analyzed public broadcasting’s approach to “breaking news,” a role traditionally filled by local newspapers and TV stations, versus the longer, more nuanced feature story coverage generally provided by NPR All Things Considered, the PBS NewsHour, and many of the leading public radio news stations.  Mainstream public media’s approach contrasts sharply with that of digital native NewsWorks, created by WHYY in Philadelphia, which often posts 40 or 50 stories per day.

The roundtable was intended to provide a networking platform for representatives of the nation’s best known public broadcast networks and stations and leaders in the emerging field of non-profit online news, including ProPublica, the Center for Investigative Reporting and the Investigative News Network.

Video archive

Public Media Futures forum acknowledges the challenge of online content management, by Sarah Ledesma, USC Annenberg Center
Brief summary and embedded video stream of the discussion.

Analysis and follow-up

Pubcasting’s push into online news delivery has built-in limitations, by Andrew Lapin
Published in Current | September 21, 2013

Forum participants

In alphabetical order

  • Geoff Baum, Managing Director, USC Center on Communications, Leadership & Policy
  • Kim Bender, Director of Development, Bay Area Video Coalition
  • Ginny Z. Berson, VP & Dir. Federation Services, National Fed. Of Community Broadcasters
  • Phil Bronstein, Executive Chair of the Board, Center for Investigative Reporting
  • Vincent Curren, VP & COO, Corporation for Public Broadcasting
  • Bill Davis, President  & CEO, Southern California PR/ KPCC
  • Stephen Engelberg, Managing Editor, Pro Publica
  • Sandra Evans, Doctoral Student (observer), USC
  • Linda Fantin, Director of Network Journalism Innovation, American Public Media
  • Mark Fuerst, Director, Public Media Futures Forum, Current
  • Steve Goldbloom, Marketing & Communications Mgr., Independent Television Service
  • Emil Guillermo, former host, Weekend ATC, now at Unity
  • Don Henry, Director of Digital News, WHYY Philadephia
  • Brant Houston, Board Chair, Investigative News Network
  • Feather Houston, Advisor, Wyncote Foundation
  • Rich Jaroslovsky, Bloomberg News
  • Larry Kirkman, Professor, American University School of Communication
  • Bruce Koon, News Director, KQED San Francisco
  • Sarah Lesesma, USC Center on Communications, Leadership & Policy
  • Andrew Lih, Assoc. Professor, USC Annenberg
  • Olivia Ma, News & Politics Manager, YouTube
  • Deanna Mackey, Station Manager, KPBS San Diego
  • Richard McPherson, Chief Innovator, NextGeneration Fundraising
  • Peggy Miles, President  & CEO, Intervox
  • Doug Mitchell, Next Generation Radio
  • Judy Muller, Associate Professor, USC Annenberg School for Communications & Journalism
  • Davia Nelson, Producer,  AIR & Kitchen Sisters
  • Adam C. Powell III, Senior Fellow, USC Center on Communication Leadership and Policy
  • Robert Rosenthal, Executive Director, Center for investigative Reporting
  • Chris Satullo, Vice President News & Civic Dialogue, WHYY Philadelphia
  • Michael Skoler, Vice President of Interactive Media, Public Radio International
  • Jim Sommers, Senior Vice President of Content, Independent Television Service
  • Carol Varney, Managing Director, Bay Area Video Coalition
  • Kinsey Wilson, Chief Content Officer, NPR

Reported by:

  • Elizabeth Feidler, Reporter, WHYY Philadelphia
  • Andrew Lapin, Assistant Editor, Current